Top 10 benefits of using Google Analytics for your website tracking
- More accurate number of actual users
By only measuring the number of visits to your site by web browsers, you get a more accurate picture of the number of humans to your site compared to automated bots (e.g. search engine spiders) which can inflate your stats.
- Detailed stats on visitor sources
See where in the world they’re coming from and via which sources: direct, referring, campaign or search engine.
- Optimise content
See what pages get the best traffic, longest time on page and lowest bounce rates and site exits. Tweak or get rid of poorly performing content to streamline your content offering.
- Track website events
Track links to external websites, downloads and on-page interactions (print, email, bookmark etc.)
- Campaign Tracking
Create a custom tracking code (url) for any link to your website, so you can measure which campaigns drive the best visitors.
- Goal Tracking and Funnels
Time on site, pageviews, visiting a specific page, downloads and purchases. See which traffic sources have the best conversion rates. Analyse and optimise the sales funnel to increase conversion.
- Operating System, Browser, Mobile and Connection
View how much traffic you are getting from various platforms, including mobile tablets and smartphones. See common browsers and screen-resolutions to best optimise your content.
- Compare historical data
View and compare trends across all data across any length of time. Use this information to better understand customer online behaviour.
- Reports by email
Setup and send appropriate custom reports (via multiple formats) to those in your organisation that need to know certain things, a huge time saving.
- It’s free to use
All of this and more in a powerful yet simple to use package. Besides this blindingly obvious fact, it’s almost becoming an industry standard analytics tool for websites.