They needed something put live straight away to start educating the public, so it’s been launched already but will be a work in progress as we continue to develop and design additional elements and functionality.

Developed initially to inform the Rotorua community as to the new trans-tasman direct flights between Rotorua and Sydney starting December 12, 2009 and all the goings on around the inaugural flight’s arrival. But will continue as a community brand to create a pride in our city by Rotorua locals.

Read the full case study here.